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Pharmaceutical/Health & Beauty Marketing

A selection of Strategy articles on the topic of Pharmaceutical/Health & Beauty Marketing.

March 1, 2007
Clearasil's spotty campaign scores free media, global pickup interest

February 1, 2007
Rescue mission: In a race against time, Kruger's Nancy Marcus managed to successfully rebrand five strong properties before losing trademark rights

January 1, 2007
Pharmacy first: Katz hires ad/marketing veep
Mr. Reach woos the ladies
Pick from abroad: Tchaikovsky on a bike
Watercooler: Asking Canadians which airline do you think gives the best brand experience?
The art of Adidas

July 1, 2006
Threesomes are better

June 1, 2006
Inside P&G

February 1, 2006
International inspiration: Elexa's Veronique Hamel
Sexual healing: Viagra's Veronica Piacek

January 1, 2006
Brilliant! online communities

October 1, 2005
Danger can lie in attacking stereotypes
The Yorke effect: Susan Yorke, marketing director, Swiss Herbal Remedies

September 1, 2005
Who are you?

March 8, 2005
Profile: Procter & Gamble

November 12, 2004
Dove: A clean slate

September 17, 2004
Papa power

May 3, 2004
It's a $270-million cutthroat battle: Can anyone catch category leader Gillette?

April 19, 2004
Who will outwit, outlast and outplay?

April 5, 2004
A market for the taking?

March 22, 2004
Lung Association campaign hits hard: 'Is this how I die?'

February 23, 2004
The Ex-Lax equation

February 9, 2004
Media Snapshot: Wrinkle-free teens

December 15, 2003
Klimax: The anti-Viagra