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Doing good is good for business - if your employees, stakeholders and consumers know about your good works.

That’s where the Social Responsibility Forum comes in. Whether you’re a CEO, CMO, media buyer or media seller, the event will help you identify the business opportunities that exist when CSR initiatives reinforce your brand DNA. But how do you create that alignment? Who’s doing it well? And most importantly, does your marketing reflect the good things your company is doing?

The Social Responsibility Forum will give you a global perspective on these and many other questions. In the process, it will help you build a roadmap for the future of your business - and a marketing plan that will guarantee success.

Learn how to successfully integrate mobile campaigns into your marketing mix at strategy’s Mobile Marketing Workshop.

Well-executed mobile campaigns yield positive user response and increase customer engagement. To avoid consumer backlash, you must understand the subtleties of how to use mobile effectively. What works in traditional media does not work on mobile!

Bottom line: Mobile is a unique and powerful advertising platform that shouldn’t be ignored.

http://www.strategymag.com/mobileworkshop/2008/

Understanding Youth is the only conference in Canada that features the latest tools, research and media to help marketers connect with tweens and teens.

This year, the event will build on its tagline, “Why They Like What They Like,” by looking at youth from a psychological perspective. What makes them tick? How do they differ from previous generations, and what drives their interactions with media and marketing? We’ll approach this theme from a number of angles, be it the latest global research or presenting best practices in our much-hyped case studies.

http://www.understandingyouth.com/2008/

We're bringing top global media, creative and marketing talent to Toronto, to inspire industry stakeholders with best practices. A full day of debate, discussion and real-life cases will inspire and challenge leaders from all sectors of the advertising industry, especially those involved in cutting-edge media and marketing. Sessions will wake you up, shake you up and make you question everything.

www.strategymag.com/mediastrategyforum

Agency of the Year
November 1, 2007
The Docks
Toronto

www.strategymag.com/aoy

10th Annual
Understanding Youth - Immersing Your Brand In Youth Culture
May 2, 2007
Hart House, Toronto.

Strategy's Understanding Youth is the ONLY conference in Canada that will help you connect with tweens, teens and young adults. This conference will meet the information needs of VPs, Directors, Managers and other executives.

You will walk away from this event armed with tools and the inspiration to successfully navigate this ever demanding arena of youth marketing and you'll also have the opportunity to network with industry experts and peers in unique and meaningful forums.

www.understandingyouth.com

Social Responsibility Forum
June 7th
Westin Harbour Castle
Toronto

www.strategymag.com/socialresponsibility

Understanding Women
May 10, 2006
York Event Theatre, Toronto

Throw away the stereotypes . Hear from brands who "get" today's woman and have found a way to fit into her REAL life.

Join us for this one-day conference that will reveal the insights and strategies behind some of the best campaigns targeting women.

Also:

• The secret to making your brand a "solution" instead of a commodity
• Fresh approaches to research and the priceless insights they reveal
• How to harness the power of community and leverage it for your brand

www.strategymag.com/women

The Brand Experience: How To Make A Brand Promise (And Keep It)
March 30, 2006
Toronto, Canada

Although it might be born in the marketing department, the whole organization must own and live a brand promise in order to deliver on it. Cynical customers are turned off when a company's products or services don't live up to the expectations created by branding.

Join us for a one-day conference offering a brand experience "tool kit":

* how to create a strategic brand promise for your organization
* how to integrate it into the total operation
* how to deliver on it at all customer touch-points

www.strategymag.com/brandexperience

Understanding Men: Metro vs. Retro
January 25, 2006
The MaRS Collaboration Centre, Downtown Toronto

When it comes to men, turns out they're much more complex than marketers recognize. In fact, there's a whole world of men beyond the Neanderthal "retro" and the primped and pampered "metrosexual".

Hear the surprising and enlightening results of new worldwide research from Leo Burnett on men and marketing, and join a discussion about who's marketing to men well (and badly) here in Canada.

www.strategymag.com/understandingmen

Innovation In Food & Beverage Marketing
November 25 & 26, 2003
Westin Harbour Castle
Toronto, Ontario

On November 25 & 26, some of the foremost food & beverage marketers will gather in Toronto to discuss how you can create that perfect brand experience at every consumer touchpoint and get people buying. You'll talk packaging, promotions, product development, branding, advertising and more; network with peers and suppliers; and plot your course to increased profitability. So come and join other senior-level food & beverage marketers and industry suppliers for this intimate, one-of-a-kind event.

www.strategymag.com/fnb