Welcome, Guest [Sign In]

September 2008 - Strategy Magazine
Special report

Design revolution

by Carey Toane
page 37

No longer restricted to elite showrooms and exclusive boutiques, design has been liberated by consumers who want ordinary products that look, feel and work better. From fast food to fine art, marketers are joining the march to incorporate design innovation into everything from product and packaging to retail - to tell deeper brand stories and set themselves apart from the pack.

Strategy asked the designers behind two high-profile projects - AGO & Adidas - to deconstruct their insights and influences, while the instigators behind a mix of design-led initiatives share their revolutionary design rationales.

Jump to:

AGO: Art for everyone

Adidas: An Original design

Panago Pizza: Takeout for foodies

Island Abbey Foods: Innovation is sweet

Andrew Peller, winemaker: Wine with latitude

Bacardi Canada: Cocktails by design

Quick Search