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August 2008 - Strategy Magazine
Special report

Step change

by Compiled by Carey Toane
page 41

Change. Like it or not, it's the one thing you can count on. To jump-start the inevitable, we asked industry visionaries in Canada and beyond to look into the future and tell us what they see: what's going to change, what's got to change, what isn't changing and why. Their answers cover everything from agency management to multiculturalism to mobile marketing. We also asked them to pick one person, brand or program that's already serving as a catalyst for change today. (Hint: Page and Brin, meet the Material Girl.) What does the future hold? Ladies and gentlemen, place your bets and read on.

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