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Strategy Magazine - July 2008

Editorial

• Think big and long-term

Upfront

• Para goes glam
• Pick from abroad: JAPAN - Get with the times
• Cannes likes Canadian insights
• Honda dreams in green
• Billboards are us
• Brilliant! - Campbell's helps hunger disappear
• Couche-Tard gets fresh
• Rona reaches out to youth

Creative

• Farewell, YSL
• Le Lait sneaks into showrooms
• Insurance agents = shark food
• March of the cameras

Who

• The SunChip also rises

Deconstructed

• The '80s are calling

Fall TV preview

• The fall TV challenge
• Winning them back
• Brands beef up their supporting role
• Owning them elsewhere
• Cross-country checkup
• Survivors, not thrivers
• Canadian upfronts
• Channelling the demos
• The shows
• The grid

Forum

• What not to tell the client
• It's time to rethink the final experience

Back page

• Perceptual mapping