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June 2008 - Strategy Magazine
Upfront

Home Depot's curb appeal

by Annette Bourdeau
page 8

Toronto-based Home Depot Canada is helping get spring clean-up in the bag. Teams of associates driving branded Smart Cars are hand-delivering branded recyclable garden bags in southern Ontario communities.

"Spring is our big season, and we wanted to get those to people but in a way that creates more impact than just delivering them at six in the morning," explains Peg Hunter, VP marketing at Home Depot Canada. Delivery teams clad in Home Depot uniforms hit the streets during daylight hours. "We're hoping to create buzz, because we're doing this during waking hours," says Hunter.

The bags will all include coupons for $10 off purchases of $50 or more.

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