Mobile Marketing Workshop

Attention Marketers and Media Buyers!
Learn how to successfully integrate mobile campaigns into your marketing mix at
strategy’s Mobile Marketing Workshop.

Well-executed mobile campaigns yield positive user response and increase customer
engagement. To avoid consumer backlash, you must understand the subtleties of how
to use mobile effectively. What works in traditional media does not work on mobile!

Followed by an exclusive invite to the “Five Years of Great Text” bash presented by
the CWTA, this afternoon workshop will explore the following:

CASE STUDY: “MOLSON’S MOBILE EDGE”

Ross Buchanan
Director, Digital & Relationship Marketing
Molson Canada

David Brown
Senior Director of Business Development
MyThum Interactive

Ross and David will present a case study that demonstrates how Molson has successfully integrated leading - edge innovation into its CRM strategy, and how that strategy has cemented its position as a leader in mobile marketing. Not to be missed!

“WHERE WE ARE. WHERE WE’RE GOING”

Michael O'Farrell
Chair, dotMobi Advisory Group
dotMobi

Mobile marketing = anytime, anywhere engagement. Michael will give you the skinny on today’s mobile marketing opportunities in Canada and highlight the next generation of services available to marketers, agencies and brands for 2009 and beyond.