GOING DEEP

Understanding Youth is the only conference in Canada that features the latest tools, research and media to help marketers connect with tweens and teens.

This year, the event will build on its tagline, “Why They Like What They Like”, by looking at youth from a psychological perspective. What makes them tick? How do they differ from previous generations, and what drives their interactions with media and marketing? We’ll approach this theme from a number of angles, be it the latest global research or presenting best practices in our much-hyped case studies.

FROM THE CREATORS OF GOSSIP GIRL AND SISTERHOOD OF THE TRAVELING PANTS… Steve McCall VP, Strategic Marketing Alloy Media + Marketing Steve’s presentation, “Connected, Concerned, with More Consumer Clout than Ever Before: Meet the Class of 2012,” will reveal the changing face of the millennium generation. See how one of the world’s largest providers of targetted media programs uses research and consumer insight to launch successful youth brands.   MORNING KEYNOTE Mark Charkin VP, Sales Bebo As head of international advertising, Mark has built Bebo into a powerhouse by creating a multifaceted platform for agencies and client site marketers to engage with its audience. Mark will reveal how Bebo has become the gold standard of social networks in Europe--and why AOL recently paid nearly $1 billion for the brand.

Advisory Panel

For more information, contact Angelina Litvinova ext 491;
alitvinova@brunico.com

For sponsorship information, contact Carrie Gillis at 416.408.2300 x301;
carrie@strategy.brunico.com