Strategy Magazine - May 2008

Editorial

• Ready for a stimulant?

Upfront

• DDB gets social
• Trashy Brand Engagement
• SunChips shines with Juniper Park
• Vancity greens Dockside
• He said, she said, they said, we said
• Brilliant! - McDonald's tries pop art
• PC keeps getting greener
• Cascades leverages its eco cred

Special report

• Going beyond green
• Water, water everywhere
• cause + action top champion - Vancity - City for the people
• cause + action winner - G.A.P Adventures - Travelling globally, thinking locally
• cause + action winner - Pantene - Going to beautiful lengths
• cause + action winner - Fairmont - Fairmont raises the bar
• cause + action winner - Virgin Mobile Canada - Virgin brings triple threat
• cause + action - Judges

Who to watch

• Purina's Pet Advocate

Creative

• Sun-Rype keeps it real
• Lavo's thanks from all the fish
• Toons educate tune education effort

Deconstructed

• Maxwell House brews goodwill

What next?

• Your brand, the hero
• Statsthought: 69.5
• Shopping for good

Media

• Next media stars
• Getting brands centre stage play: Kelly Bedard, Saatchi & Saatchi, Toronto
• Not by-the-book book deals: Nadia Codispoti, PHD, Toronto
• Leading by (digital) example: Danny Shenkman, ZenithOptimedia, Toronto
• Targeting through language translates to ROI: Cesar Antonio Hervieux, Media Contacts, New York
• Making the news: Doug Sinclair, Genesis-Vizeum Canada, Toronto

Tribute

• Oreo: Twist, lick and dunk

Forum

• The fellowship of the green
• Making media matter

Back page

• What can you do for the planet?